Have you’ve ever wondered why whiskey brands advertise less than beer? Or why whiskey models wear more threads than scantily clothed beer ladies?
The reasons may surprise you.
When it comes to alcohol advertising, the American federal government only restricts false claims, but the distilled spirits industry vigorously polices itself.
In fact, spirits businesses self-imposed a TV ban, says Frank Coleman, senior vice president of public affairs and communications for the Distilled Spirits Council of the United States.
